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Educating the Public

Published: June 7, 2011

We talked last time about PR as it relates to convincing people to destroy their health through the use of cigarettes. While the art of convincing people what products to buy and use is an intensively researched area in commerce, it is not as well developed when it comes to educating the public. That may be a problem. New Scientist magazine recently read more »

The Ongoing Battle Over the World’s Most Deadly Drug

Published: June 1, 2011

In the 1920s Edward Bernays used the new art of public relations (of which he was a founding father) to tailor advertising to people’s psychological needs. It was a revolutionary and effective approach. One of his successes was to link cigarette smoking in women to their newfound empowerment. Bernays hired women to march publicly – while smoking read more »