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The Ongoing Battle Over the World’s Most Deadly Drug

Published: June 1, 2011

In the 1920s Edward Bernays used the new art of public relations (of which he was a founding father) to tailor advertising to people’s psychological needs. It was a revolutionary and effective approach. One of his successes was to link cigarette smoking in women to their newfound empowerment. Bernays hired women to march publicly – while smoking read more »